Keynes Digital
RevGen Labs delivered a full‐cycle lead generation program for Keynes Digital, complemented by our proprietary AI solution, RevReply, to handle inbound replies and scheduling. Specifically, we built and managed their cold email outreach at scale, leveraging our private SMTP infrastructure to ensure high deliverability. Simultaneously, we integrated RevReply into Keynes Digital’s workflow, so every warm lead received an instant, personalized response without draining the team’s resources.
Objective:
Keynes Digital initially approached RevGen Labs for a short-term pilot to supplement their internal lead generation efforts. Their goals quickly evolved into a more ambitious partnership:
Test External Lead Generation Viability: Determine if an outsourced approach could match or exceed their internal team's performance metrics while reducing operational complexity. Establish Scalable
Pipeline Infrastructure: Create systems capable of generating predictable, high-quality opportunities that could grow in proportion to expansion plans.
Optimize Resource Allocation: Eliminate the need for internal prospecting resources, allowing redeployment of talent to strategic account management and customer success.
Results:
What began as a limited pilot evolved into a comprehensive lead generation partnership that fundamentally transformed Keynes Digital's growth trajectory:
Complete Lead Generation Transition: Within 6 months, RevGen Labs demonstrated such superior performance that Keynes Digital made the strategic decision to transition 100% of their lead generation activities to our team.
3X Growth in Lead Volume: Over the course of our partnership, RevGen Labs consistently delivered three times the original number of qualified leads. This scaling was fueled by strategic cold email campaigns tapping into new verticals and geographies.
25% Increase in Booked Meetings: Through RevReply’s instant, AI‐powered responses, Keynes Digital saw a 25% lift in meetings booked. Prospects who replied—even after hours—were automatically engaged, eliminating time zone or staffing delays.
30% Time Saved on Manual Tasks: With RevReply handling all inbound and scheduling logistics, Keynes Digital’s sales team reclaimed 30% of their day, allowing them to prioritize higher‐value tasks like client strategy sessions and complex proposal creation.
Exceeded Sales Goals 2 Years Running: The compounded effects of higher lead volume, faster follow‐ups, and improved resource allocation propelled Keynes Digital to outperform their sales targets for two consecutive years, setting a new internal benchmark for pipeline health.
Elevated Reputation & Client Retention: By responding to prospective clients in minutes, Keynes Digital significantly differentiated itself in a crowded analytics market. This level of professionalism and punctuality also enhanced their reputation, leading to improved renewal rates and stronger references.
"With RevGen Labs, we're not just reaching more people, we are reaching the right people”
