Nickelytics
RevGen Labs engineered an accelerated market testing methodology for Nickelytics, rapidly deploying 80+ distinct campaigns to identify untapped industry segments with the highest receptivity, creating actionable intelligence that fueled their successful acquisition strategy.
Objective:
As an emerging disruptor in the out-of-home advertising space, Nickelytics required an unconventional approach to market penetration. They partnered with RevGen Labs to address several critical business challenges:
Discover Untapped Market Segments: Identify potential clients beyond conventional database limitations using advanced data acquisition techniques.
Accelerate Market Penetration: Establish a scalable outreach methodology capable of supporting rapid expansion plans and acquisition strategy.
Build Competitive Differentiation: Develop an engagement model that would showcase Nickelytics' technological advantages from the first interaction.
Results:
Our partnership with Nickelytics demonstrates RevGen Labs' ability to quickly engineer non-traditional lead generation frameworks that deliver transformative business impact:
Proprietary Data Acquisition: Our advanced scraping algorithms examined 17+ web sources—including industry forums, investor announcements, and specialized directories—to build a proprietary dataset of 12,400+ precisely targeted prospects unreachable through conventional list providers.
Unprecedented Campaign Velocity: We simultaneously launched 80+ distinct campaigns across varied industries within the first 30 days—each with custom messaging, targeting, and tracking parameters.
Hidden Market Identification: Our systematic approach uncovered five previously untapped industry segments with engagement rates 37% higher than established targets, creating immediate expansion opportunities.
Qualified Opportunity Surge: Our tailored messaging and multi-channel approach generated a 30% increase in qualified opportunities compared to previous targeting methods, with prospects demonstrating higher alignment with Nickelytics' ideal customer profile.
Conversion Rate Enhancement: By implementing targeted segmentation based on digital behavior patterns, we achieved a 41% improvement in prospect-to-meeting conversion rates across their most valuable market segments.
Market Recognition Acceleration: The enhanced market presence facilitated by our campaigns contributed significantly to Nickelytics' industry standing, culminating in their successful acquisition by a major industry player—a remarkable achievement for an emerging technology company.
"RevGen Labs completely transformed our outreach strategy. Their team didn’t just hand us standard leads—they tapped into non-traditional data sources and built a pipeline that perfectly matched our adtech model. We’re talking entire new markets and meaningful conversations we didn’t even know existed. The impact was immediate and it helped fuel two major acquisitions on our end. I can’t recommend them enough!”
